{
  "brand": "Books@Bloem",
  "source_website": "https://www.booksatbloem.co.za/",
  "status": "Portfolio CI showcase based on existing identity; new application concepts are proposals.",
  "existing_logo": "north-client-booksatbloem-logo.webp",
  "palette": {
    "Honey": "#F7D900",
    "Paper": "#FFFDF8",
    "Sage": "#52684A",
    "Book ink": "#302A20",
    "Oat": "#F0E8D7"
  },
  "typography": {
    "headings": "Georgia",
    "body": "Assistant"
  },
  "voice": "Thoughtful. Welcoming. Curious.",
  "logo_rules": [
    "Use the supplied existing logo without redrawing its shapes.",
    "Preserve aspect ratio and leave clear space of at least 20% of the logo height.",
    "Use a clean light plate when the existing full-colour artwork loses contrast.",
    "Do not add shadows, glows, outlines or arbitrary recolouring to the logo."
  ],
  "proposed_pattern": "north-ci-booksatbloem-pattern.svg",
  "proposed_application": "Proposed bookmark & school-list folder",
  "identity_direction": "Preserve the bee wordmark and honey-yellow recognition. Pair editorial Georgia with clean Assistant body type, warm paper surfaces and quiet botanical or bee-trail details."
}