{
  "brand": "Mynovan",
  "source_website": "https://mynovan.co.za/",
  "status": "Portfolio CI showcase based on existing identity; new application concepts are proposals.",
  "existing_logo": "north-client-mynovan-logo.webp",
  "palette": {
    "Trade blue": "#00639C",
    "Deep ink": "#10344A",
    "Ice": "#EDF6FC",
    "Line": "#DBE7EF",
    "Action": "#9BC900"
  },
  "typography": {
    "headings": "Roboto",
    "body": "Roboto"
  },
  "voice": "Clear. Capable. Approachable.",
  "logo_rules": [
    "Use the supplied existing logo without redrawing its shapes.",
    "Preserve aspect ratio and leave clear space of at least 20% of the logo height.",
    "Use a clean light plate when the existing full-colour artwork loses contrast.",
    "Do not add shadows, glows, outlines or arbitrary recolouring to the logo."
  ],
  "proposed_pattern": "north-ci-mynovan-pattern.svg",
  "proposed_application": "Proposed trade catalogue & stockist card",
  "identity_direction": "Preserve the actual Mynovan wordmark and the blue/ice colour system. Use generous white space, disciplined product panels and a consistent information hierarchy for trade material."
}