Brand & business
- Brand development
- Brand CI design
- Creative direction
- Team management
- Budgeting
- Retail operations
- Merchandising
- Product stock management
ILLUSTRATOR. BRAND BUILDER. BUSINESS OWNER.
Johan
van Rooyen.
Brand Designer · Digital Marketing Lead
Distinctive brands. Thoughtful websites.
Marketing that brings it all together.
Brand & identityOne clear creative direction.Web & e-commerceDesign built around the business.Google & marketingCampaigns with a considered plan.Art & illustrationStories with a visual voice.
A LITTLE ABOUT ME
Where creativity
means business.
I bring illustration, brand design, websites and digital marketing together. My career spans publishing and animation, jewellery retail, e-commerce and independent studio work—combining visual storytelling with the practical needs of a business.
Through Befound Studio, I work on design, brand management, SEO and marketing for businesses including PetProvo, Sunsonite, UniBuilders, Mynovan and Books@Bloem. My work includes children’s book illustration, book covers and layouts, social campaigns and startup identities.
Running businesses has also shaped the way I design. Retail operations, product stock, merchandising, budgeting and financial management inform the decisions behind the creative work. In 2026, I added co-ownership and marketing leadership at Summit 3D.
THE TOOLKIT
Creative skills.
Commercial thinking.
Brand & business
Web & marketing
Art & publishing
Software & platforms
THE EXPERIENCE
From illustration
to brand leadership.
Summit 3DCo-owner · Marketing Lead2026 – Present
Co-owner of a 3D printing company, leading marketing and contributing creative and business experience.
- Brand building and positioning.
- Website design, marketing and company management.
Joevian (Pty) LtdDirector · Business Owner2025 · Bloemfontein
Founded a physical retail store and developed its brand and niche.
- Manage organic marketing across physical and digital platforms.
- Oversee business operations, store construction, product management, sales, financial management and administration.
Befound StudioFounder · Independent Creative & Marketing LeadOngoing
Independent design, management, SEO and marketing work following the launch of Befound Studio.
- Work with PetProvo, Sunsonite, UniBuilders, Mynovan and Books@Bloem across design and marketing.
- Illustration work described in the résumé includes 24 children’s books, four horror book covers and four Poetry Society posters.
- Design and production of social posts, reels and short-form content.
- Book layout and print preparation, including a production period covering 120 books in two months.
- Develop and launch brand identities for startup businesses.
Sunsonite Jewellery BoutiqueHead of Department · Digital & Marketing Manager2022 – 2024 · Pretoria
Created and maintained the brand’s design and marketing direction.
- Build, design and maintain Shopify website content, products and integrations.
- Manage and guide social media content, campaigns and paid advertising.
- Co-host events with national magazines, sponsors and event hosts.
- Develop brand guides for consistent print, digital, campaign and event design.
- Manage SEO and Google Ads setup and paid campaigns on Google and YouTube.
JDC JewelleryHead of Department · Digital Marketing Manager2017 – 2021 · Kempton
Maintained and later refreshed the brand’s design and marketing plans.
- Build, design and maintain WordPress and Shopify websites, products and integrations.
- Photograph products and polish imagery for studio advertising.
- Manage social content, campaigns and paid advertising.
- Co-host events with sponsors, global brands and event hosts.
- Develop brand guides for print, digital, campaigns and events.
- Manage SEO, Google Ads setup and paid campaigns.
- Report on growth and analytics.
IconagencyDesign & Illustration Lead2014 – 2017 · Centurion
Created design layouts, book layouts and illustrations.
- Guide CAPS-aligned educational and leisure illustrations for learner books, teacher guides, picture books and storybooks from Grade R to Grade 12.
- Create CAPS-based graphics and design elements to support pages, tests and book themes.
- Design infographics for science, mathematics, geography and other subjects.
- Produce illustrated, book, calendar and magazine layouts.
- Design large-format work for large wraps and structural wraps.
Disney / Papercut StudioBackground Illustrator · Texturing & Colour Artist2013 · Johannesburg
Worked within an animation team as a fill artist on “The Green Squad”, as described in the supplied résumé.
- Texture artwork using guided fill masks and texture libraries.
- Apply colour according to the story’s thematic direction and tone.
Experience and qualifications are drawn from Johan’s supplied résumé. Dates are retained as supplied; ongoing roles are listed alongside earlier positions.
FOUNDATIONS
Visual thinking.
Continued learning.
EDUCATION
Diploma in Visual Communication
The Open Window School of Visual Communication
Centurion, South Africa
National Senior Certificate
Potchefstroom Gymnasium
Potchefstroom, South Africa
ADDITIONAL TRAINING
Social Media
Marketing
Shaw Academy2018
Listed under certifications in Johan’s supplied résumé.
SELECTED STUDIO WORK
Different businesses.
A considered approach.
LET’S CONNECT
Your next idea
starts here.
Have a brand, website, illustration or marketing project in mind? Let’s talk about the right direction for your business.
johan@befoundstudio.co.za ↗