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PET E-COMMERCE / WEBSITE & CI SHOWCASE

PetProvo

A pet-care storefront with a warm identity, useful buying guidance and a distinctive world beyond the product grid.

Visit the live website ↗Explore the identity ↓

Website design & digital presence by Befound Studio ↗

Existing website & brandNew CI presentation & application conceptsSouth Africa
BEFOUND STUDIO / CI SHOWCASE 01IDENTITY · DIGITAL · APPLICATION
PetProvo existing logo

Big love.
Everyday care.

Warm. Playful. Helpful.

EXISTING BRAND, CURATED INTO A COHERENT SYSTEM.
www.petprovo.co.za
Actual PetProvo website, captured November 2026ACTUAL WEBSITE / NOVEMBER 2026
Forest#215B4A
Cream#FFF3DD
Harvest#E18214
Brass#B68C58
Ink#143C31
TYPOGRAPHYAa

Bungee
Helvetica / Arial

PROPOSED APPLICATIONLittle rewards.
Big tail wags.Proposed loyalty & delivery insert

The existing logo, live website and observed brand language are shown here. Application mockups are new presentation concepts, not previously delivered or client-approved items.

Open the standalone CI board ↗ Download identity guide ↓ Download pattern ↓

DESIGN IN THE DETAILS

More than a homepage.

Distinctive ideas found in the published experience.

01

Treat Trail

An illustrated garden adventure with a dachshund character, practice controls and a colour-blind mode.

Explore the source page ↗
03

Shop by pet

Animal-based ranges make a broad catalogue easier to enter. Campaign art uses the same forest-and-cream world.

Explore the source page ↗

A COHERENT IDENTITY

One recognisable
visual language.

Keep the existing gold character logo, Bungee headlines and forest palette. Extend that language into tactile care cards, campaign frames and small moments of playful guidance.

Palette values are a curated working system based on the live identity. Typography reflects the observed website language.

Forest#215B4A
Cream#FFF3DD
Harvest#E18214
Brass#B68C58
Ink#143C31
Proposed loyalty & delivery insertPetProvo existing logoLittle rewards.
Big tail wags.APPLICATION CONCEPT / BEFOUND STUDIO

EXPLORE THE EXPERIENCE

Built around the way
people use the brand.

Visit PetProvo ↗
Published PetProvo feature page

YOUR NEXT CHAPTER

A clear identity.
A useful digital presence.

Let’s connect the way your business looks with the way it works online.

Discuss your project ↗