Campaign planning
Clarify your goals, audience, keyword themes, landing pages and proposed advertising budget.
SERVICES / GOOGLE
Google Ads
management.
Google Ads management that connects your offer, campaign and landing page, with measurement and ongoing attention.
A campaign is more than a set of ads.
We plan around what you want customers to do, create relevant campaigns and review the response. Management keeps your activity aligned with your offer and business priorities.
WHAT WE CAN HELP WITH
Clear scope.
Considered work.
Google Ads management
Build and manage search campaigns with relevant ad copy and a review of search terms and settings.
Conversion measurement
Define meaningful enquiries or purchases and agree tracking so campaign reviews use useful evidence.
Review & optimisation
Review performance, enquiry quality and opportunities to refine the campaign and landing experience.
THE WAY FORWARD
From first conversation
to the next step.
Set the goal
Agree the offer, audience, budget and actions to measure.
Build & launch
Prepare the campaign and landing journey, then check the agreed tracking.
Measure & refine
Review actual performance and agree practical next changes.
A little more
clarity.
Does your management fee include advertising spend?
No. Google advertising spend and management fees are separate and should be agreed clearly in your proposal. Campaign outcomes are not guaranteed.
Can this connect with your other services?
Yes. Brand management, web, search and creative production can be scoped together around your business priorities.
TOOLS FOR THE WORK
A considered
production toolkit.
Campaign, product and measurement tools are connected where the audience, offer and agreed scope make them useful.
YOUR NEXT MOVE
Good things start
with a conversation.
Tell us where you are. Let’s work out where to go next.