Access & search foundations
Check public HTML, crawl instructions, sitemap entries, canonical URLs and relevant indexing information. A page that loads successfully is not automatically indexed or selected as a source.
SERVICES / SEARCH VISIBILITY
AI & LLM
search readiness.
Help people and discovery systems understand who you are, what you offer and where your expertise sits.
WHAT WE CHECK
Clear facts.
Credible sources.
AI visibility starts with useful information that people and discovery systems can access, understand and attribute.
Business identity
Review how your name, services, contact details, real location and service area are described. Relevant structured data should match those visible facts and connect the pages to the same business.
Answers backed by experience
Improve service explanations, FAQs and case studies so they answer real questions. Attribute the work to the people or business responsible and support claims with genuine examples, sources and approved evidence.
Visibility & maintenance
Use available search and citation reports to establish a baseline and review changes. Keep business information and source material current. A manual prompt test is a snapshot, not a complete measure of AI visibility.
SEARCH, TRAINING & REALISTIC EXPECTATIONS
Different controls.
A considered approach.
Does AI search require training access?
No. Providers may use separate controls for search crawling and model training. OpenAI, for example, distinguishes OAI-SearchBot for search from GPTBot for training. We review the relevant provider guidance and your preferences instead of treating every AI crawler as the same thing.
Will an AI text file or special schema guarantee citations?
No. Google’s current guidance says it ignores llms.txt for Search and does not require special AI markup. Accurate business information, useful content and sound search foundations deserve attention first.
What can a readiness engagement deliver?
A review of accessible pages and business information, documented issues, recommended content and technical changes, and a measurement plan based on the tools available. Your proposal defines implementation, account access and the frequency of any follow-up reviews.
How do we know whether it is working?
Check implemented changes and compare available impressions, visits, enquiries and provider citation reports with the baseline. Eligibility, inclusion and answer generation remain under each provider’s control, so neither specific citations nor rankings are guaranteed.
Provider guidance: Google AI search guidance ↗ · OpenAI crawler controls ↗ · Technical SEO foundations →
THE WAY FORWARD
From first conversation
to the next step.
Assess
Review your business information and existing content.
Clarify
Improve confusing, thin or inconsistent information.
Maintain
Keep content accurate as your business and services change.
A little more
clarity.
Can you guarantee AI citations?
No. Inclusion and placement in AI-generated answers are controlled by those systems. The work focuses on improving the quality and clarity of your published information.
Can this connect with your other services?
Yes. Brand management, web, search and creative production can be scoped together around your business priorities.
TOOLS FOR THE WORK
A considered
production toolkit.
AI-assisted research and content exploration sit alongside search checks and human review.
YOUR NEXT MOVE
Good things start
with a conversation.
Tell us where you are. Let’s work out where to go next.